Membership
A small panel,
by design.
The proposed model caps membership at 600–800 per physician (against conventional panels of 2,500), priced as a monthly membership, with final pricing published before launch.
members per physician, the proposed cap (panels of 600–800)
patients on a conventional primary-care panel
or longer, every preventive encounter
What every member receives
The clinical core,
identical across tiers.
Every member receives the same evidence-based clinical core. Tiers differ in time, access, and intensity of service: never in which tests you are offered.
Measure the causes, not the convenient numbers.
Advanced lipids including ApoB, a one-time Lp(a), inflammatory markers, and, when your profile calls for it, coronary calcium scoring. Every test is ordered against one rule: the result must be able to change what we do. Final selection is an individual clinical decision, made with you.
Absolute numbers, beside the relative ones.
A “36% reduction” can be 1.1% in absolute terms. Every result and every recommendation arrives with both figures: the relative and the absolute, the benefit and the number-needed-to-treat, so you can weigh it the way we do.
One physician, a defined clock, for decades.
The proposed model targets seeing your own physician at least 75% of the time, rechecking every changed number within 6–8 weeks, routine appointments within 48 hours and urgent ones the same day, with guaranteed windows for review and reply. Prevention is a relationship measured in years.
Three ways to belong
Tiers of intensity,
never of evidence.
The proposed tiers differ only in how much of the practice surrounds you: physician time, coordination, household reach. The medicine underneath is the same at every level.
The annual deep assessment, and the plan.
A complete measure of the causes, a long unhurried review of every result, and a written course for the year: the clinical core, whole.
The ongoing physician relationship.
Everything in Foundation, plus the year itself: your own physician, defined response windows, rechecks of every changed number, and coordination with your other physicians.
The household, fully held.
Everything in Complete, extended to the people who share your table and your family history: the deepest scheduling priority and the highest-touch coordination the proposed model offers.
Final pricing published before launch. The corpus benchmark: proposed $150–$300 monthly, tiered by household size.
The Client Pledge
What we can
honestly promise.
Cardiovascular risk can be managed and reduced, never eliminated. So the practice’s commitments are process commitments with measurable goals: what we will do, on what clock, with what remedy if we miss. That is what a pledge can honestly mean.
The Foundational Pledge
A statement of intent, honestly non-enforceable: our aim is durable vascular stability and lifelong resilience. It is a direction we are accountable for pursuing, not a promise the law can hold. We say so plainly.
The Process Pledge
An enforceable service-level agreement: a defined schedule of assessments, a one-on-one review of every result with your physician within a defined number of business days, and a guaranteed response window, with a defined remedy if we miss. Service levels, in writing, that you can hold us to.
The Conditional Performance Pledge
Offered only to strictly eligibility-screened members: a commitment tied to measurable biomarker goals, never to clinical events, with documented adherence and a capped remedy. It is not a guarantee of a specific clinical outcome.
What membership is not
Four honest negations.
Not insurance.
Membership is not health insurance, and it does not replace yours. Your coverage remains for hospitalizations, procedures, and care outside the practice.
Not a guarantee of an outcome.
Risk can be managed and reduced, never eliminated. No honest practice can promise an event-free life. We commit to the process, and we put it in writing.
Not emergency care.
If you think you are having a medical emergency, call 911. Membership is built for the decades between emergencies, not for the night of one.
Not a replacement for your other physicians.
Your specialists and your other physicians remain yours. The proposed model coordinates with them; it does not displace them.
The first step
Bring your hardest questions.
Ask about the science, the model, the pledge, or the pricing we have not published yet. A physician (not a scheduler, not a bot) reads every inquiry.
References · this page
Every figure, sourced.
- The Ethos practice model (panels of 600–800 members per physician against conventional panels of 2,500, visits of 30 minutes or longer, continuity and recheck targets, and access standards) is a proposed design, pending launch (Ethos business plan). Figures describe the design, not an operating history.
- Proposed membership pricing: $150–$300 monthly, tiered by household size (Ethos business plan). Final pricing will be published before launch.
- The tier principle: service intensity varies by tier; the evidence-based clinical core does not (principal decision, 2026-07-01).
- Proposed assessment inventory: ApoB, Lp(a), inflammatory markers, advanced lipids, and coronary calcium scoring; final selection is an individual clinical decision (Ethos business plan).
- Absolute and relative figures are reported together; the corpus’s worked example: a 36% relative reduction can be 1.1% absolute.
- The Client Pledge: risk can be managed and reduced, never eliminated; commitments are process commitments with measurable goals (Ethos medico-legal framework).